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Lodgify · Barcelona, Spain
Empresa: Lodgify Provincia: Barcelona Población: Descripción: As Senior Growth Data Analyst, you own end-to-end analytics for growth, guiding multi-channel investment and revenue impact. You bridge marketing tech, data engineering, and growth analytics to build scalable data models and MMM frameworks. You’ll deliver actionable insights, mentor peers, and raise data quality across Growth. The role blends advanced modeling with AI-enabled automation to accelerate decision-making. You join a fast-growing, international team driving the future of short-term rentals. Compensaciones / Beneficios Remote flexibility 25 days paid vacation Alan health insurance Meal allowance and half off meals Flexible remuneration for tax-efficient benefits Home office gear provided Responsabilidades Design, calibrate, and maintain Marketing Mix Models (MMM) to inform long-term media spend Architect scalable data models integrating multi-channel marketing, web, and product telemetry Conduct deep-dive analytics across acquisition channels to surface growth opportunities Leverage AI tools to automate reporting and accelerate insight generation Design measurement frameworks for lifecycle events, activation, retention, and LTV Create measurement for AI search and GEO channels where traditional attribution is limited Translate quantitative findings into visual narratives for executives and stakeholders Own the full measurement stack including MMM, incrementality, geo-lift testing, and privacy-first tracking Partner with Marketing, Product, and Finance to align analytics with CAC and LTV Establish data governance, standards, and visualization guidelines Requisitos principales Hands-on experience with MMM or incrementality testing Strong marketing analytics knowledge (CAC, LTV, ROAS, multi-touch attribution) Ability to write production-grade code and build robust data models Privacy-first tracking approaches Tecnologías: Marketing, Tipo de Contrato: Indefinido Salario: Sin especificar Experiencia: 3 años Funciones: Marketing Descubre más: https://www.tecnoempleo.com/senior-growth-data-analyst/marketing/rf-99c2146ec20973e3a649