Ofertas › Sitecore
Sitecore · Remote (USA) · Remoto
ABOUT SCRUNCH
Scrunch https://scrunchai.com/, a Sitecore company, is on a mission to bring brands to an AI-first future—where people increasingly rely on LLMs to discover, understand, and act on information that matters to them.
As AI search and conversational agents replace traditional web search and browsing, Scrunch helps marketing teams rethink how their products and services are discovered and surfaced on AI platforms like ChatGPT, Claude, Gemini, and more—working with AI platforms, not against them. This shift represents the biggest change to marketing since the dawn of the internet.
Today, more than 500 paying brands—including Fortune 500 companies like Lenovo, category-defining brands like Akamai, ADP, Lenovo and breakout startups like Clerk—use the platform.
About the Role
We are looking for a Director of Product Marketing to establish and lead Product Marketing as a strategic business capability during a pivotal stage of growth for Scrunch.
This role is ideal for a self-starter who has introduced or matured Product Marketing within organizations where the function, processes, or expectations were not previously well defined. You will assess the business, identify the highest-value gaps, and create the strategy, operating rhythms, and deliverables needed to help Scrunch bring products to market effectively.
As the senior Product Marketing leader dedicated to Scrunch, you will connect Product Management, Marketing, Sales, Sales Enablement, Customer Success, Partners, and Sitecore leadership. You will influence product and go-to-market strategy, create structure where it adds value, and translate customer needs, market signals, and roadmap changes into a clear Product Marketing plan that stakeholders can execute.
This is a hands-on leadership role with significant ownership. You will personally lead critical strategic initiatives while helping shape how Product Marketing operates across the business. As the organization grows, there may be opportunities to mentor, develop, and potentially manage Product Marketing talent, making previous people leadership experience valuable.
What You Will Do
Build the Product Marketing Capability
- Establish Product Marketing as a strategic discipline within Scrunch and clarify how the function partners with Product, Marketing, Sales, Sales Enablement, Customer Success, and Partners