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Factory · San Francisco, CA, New York, NY
ABOUT THE ROLE
We are seeking a strategic, data-driven Vice President of Demand Generation to build and lead a predictable, scalable growth engine. This leader will own demand creation, pipeline generation, and opportunity acceleration across the customer journey.
The ideal candidate can connect product engagement, marketing signals, and sales outreach to drive efficient customer acquisition and revenue growth. This role will partner closely with Sales, Product, Product Marketing, Marketing Operations, and Customer Success. This role will be onsite 5 days a week in San Francisco or New York.
WHAT YOU WILL DO AND ACHIEVE
- Build and execute a full-funnel B2B revenue marketing strategy, from awareness through pipeline creation, acceleration, and customer expansion.
- Lead and develop global demand generation, field marketing, and partner marketing teams, setting clear priorities and performance expectations.
- Own pipeline creation and acceleration targets, acquisition efficiency, conversion rates, and marketing’s contribution to revenue.
- Set the strategy for integrated programs across digital, events, partners, field marketing, and account-based channels.
- Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities.
- Define the enterprise narrative and segmentation strategy for Team and Enterprise plans.
- Establish a shared operating rhythm with Sales, Product, Product Marketing, Growth, Partnerships, and Customer Success.
- Build measurement, attribution, forecasting, experimentation, and reporting frameworks that inform investment and go-to-market priorities.