Ofertas › Capital One
Capital One · Chicago, IL; Riverwoods, IL
Performance Marketing Lead, Principal Associate Do you like moving the needle with marketing? We are looking for a high-impact Channel Marketing Manager whose single North Star is closing merchant acceptance gaps and reactivating dormant B2B merchants across our marketplace. We have an established foundation in outbound offline channels-Telemarketing, Site Visits, and Mystery Shopping-and we are ready to turn them into a high-performing, well-oiled engine. You will own our existing vendor channel strategy while leading the charge to audit, optimize, and scale it. This is a role for an operator who is equally comfortable writing a high-converting phone script, managing enterprise vendor SLAs, and digging into the data to optimize unit economics and matchback attribution. We're looking for a rare mix of persuasion skills (copywriting, sales psychology), data fluency (P&L tracking, conversion testing), and enterprise execution. Responsibilities: Channel Audit & Optimization (The "Rebuild") Vendor & Program Audit: Audit existing Telemarketing, Site Visit, and Mystery Shopping programs to establish baseline Cost Per Reactivation (CPR), conversion volume, conversion rates, and vendor performance. Reactivation Messaging & Playbooks: Revamp campaign copy, objection-handling frameworks, phone scripts, and field briefs using B2B persuasion tactics to increase dormant merchant win-backs by 25%. Vendor SLA & Operations Control: Direct third-party call centers and field agencies, holding them accountable to strict SLAs, conversion standards, script compliance, and daily volume targets. Outbound Expansion & Orchestration (The "Build") Geo-Targeted & Internal Partner Campaigns: Expand outbound channels beyond broad sweeps into hyper-segmented, localized pushes. Partner with internal teams (e.g., Issuer Readiness) to execute targeted field visits, phone calls, and mystery shopping that solve specific business needs. Integrated Touchpoint Orchestration: Align timing, triggers, and messaging across telemarketing calls, site visits, and mystery shopping so inactive merchants experience a unified, multi-touch outbound push. Offline-to-Online Matchback Tracking: Partner with analytics teams to establish tracking systems that connect physical site visits, mystery shopping touchpoints, and phone calls directly to online merchant transaction data. Performance & Process P&L & Budget Stewardship: Own media planning and dynamic budget allocat