Ofertas › Riot Games
Riot Games · Los Angeles, USA
We're looking for a strategic, player-obsessed Growth Lead to help grow League of Legends. As a Principal Growth Lead, you'll partner closely with Brand Marketing, Publishing, Product, Lifecycle Marketing, Performance Marketing, and external platform partners to ensure our biggest publishing moments reach our growth audiences in addition to our loyal fans. You will be responsible for developing growth strategies that complement publishing strategy and brand marketing by identifying high-value player segments, uncovering actionable insights, and translating those insights into targeted marketing programs across Riot's growth channels. Rather than leading the overall campaign strategy, you'll amplify it—ensuring the right audiences receive the right message through the right channels to maximize acquisition, engagement, retention, and reactivation. Success in this role requires equal parts strategic thinking and operational excellence. You'll thrive in ambiguity, develop insights where they don't yet exist, understand the capabilities and limitations of modern marketing technology, and build executable plans that drive measurable business impact. You'll continuously evaluate campaign performance, identify new growth opportunities, and help evolve Riot's publishing capabilities through experimentation and learning. If you're passionate about combining player understanding, data, marketing technology, and creative execution to solve complex growth challenges, we'd love to have you help shape the future of League of Legends. Key Responsibilities Partner with game publishing teams to develop growth marketing strategies that extend and amplify integrated marketing campaigns. Identify underserved or strategically important player audiences and develop targeted approaches to acquire, engage, retain, and reactivate those players throughout the product lifecycle. Build audience growth strategies grounded in player insights, behavioral data, experimentation, and market understanding, especially in spaces where existing research is limited or incomplete. Translate campaign objectives into channel-specific growth strategies and strategic briefs across Lifecycle Marketing, Performance Marketing, Paid Media, Platform Marketing, and other growth channels. Lead cross-functional planning between Game Marketing, Lifecycle Marketing, Paid Media, CRM, Creative, Analytics, Data Science, and external partners to deliver coordinated growth campaigns. Partner with game publishing