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Senior SEO Consultant

Vmlenterprisesolutions · Amsterdam

<div class="content-intro"><h4>Who We Are</h4> WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.</div>What's happening  Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now. At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards.  We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services.  We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace.  What you'll do  This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there.  <ul> <li>Own the client relationship on discoverability. You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions.  </li> <li>Lead end-to-end SEO and GEO strategies for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management.  </li> <li>Drive measurable results. You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard.  </li> <li>Turn data into direction. GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report.  </li> <li>Coach and develop medior and junior specialists. On craft, on client skills, on quality standards.  </li> <li>Shape our GEO proposition.<span data-contr

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